The Green Loop offers a fashionable and responsible alternative to mainstream clothing outfitters. With all products showcasing a high level of quality and environmental responsibility, men and women alike can redo their entire wardrobe here - shoes and accessories included!
Ethical clothing is a strong growth area, with sales of ethical clothes quadrupling over the last five years. And growth is set to be even stronger especially with consumers losing faith in the ethical claims of High Street shops.
The description of each individual product lists its individual eco-benefits, including organic cotton, fair trade, or sweat shop free, among others. The company itself is green as well, purchasing carbon offsets for every order that is shipped. The Green Loop was originally founded by Aysia Wright in 2004, with the intention of encouraging more consumers to go green in their everyday life choices.
The website itself is fairly modern and attractive; however, the extensive listing of brands at the bottom of the home page definitely detracts from the aesthetics and consumer appeal… once you navigate away from the main page, the rest of the site is much nicer.
Products are arranged into self-explanatory and clearly defined categories, making navigation simple. Although the product descriptions aren't exceptionally well written, they are adequate, and pictures are very clear. Many item descriptions feature multiple photographic perspectives.
Shipping information is partially evident: you can see shipping time frames, but not the costs until the second page of the shopping cart. The shopping cart has two main pages, and offers consumers the option to create an account - allowing for a faster checkout in the future.
The Green Loop’s affiliate program has a 60 day cookie, and offers commission on a per sale basis at 8% of the gross sale. They partner with Shareasale, which is where you'll find your banners and links.
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